Company Name
*
Contact Person
*
First Name
Last Name
Email
*
Phone
(###)
###
####
Company Address
Address 1
Address 2
City
State/Province
Zip/Postal Code
Country
What is your intended target completion date for the logo?
Are there any outside considerations that may affect the schedule? Web launch, events, holidays, annual report, etc...
Who are the decision makers on this project? What staff will be involved? What are their roles?
(Partner, board members, manager, digital marketing coordinator, etc.)
What is the turn around time for making decisions?
Do you feel your current logo promotes a favorable image of your business and brand? Why or why not?
What specific areas of your current identity do you feel are successful?
What are the reasons for launching/redesigning your logo?
Describe your typical consumer. Average age(s). What does he/she do for living.
Use as much detail as possible in profiling your target demographic. Profile more than one type if appropriate.
Is there a target demographic you are trying to reach other than your current demographic.
What are the key reasons why people choose your product or organization?
Think health, location, multiple services, moralsl, etc...
Use a few adjectives to describe how the user should perceive the new logo.
Think health, location multiple services, moral, etc...
Other:
What values and message do you wish to promote about the company through its new logo?
How does your company differentiate itself from surrounding competitors?
Do you have a tagline/phrase?
Do you have company colors?
List out any additional information you would like to provide below.
This can be ideas, questions, or anything on your mind.
