> PACKAGING DESIGN
POLK BOOM SWIMMER
WATERPROOF SPEAKER
Honey Fest
BOOM URCHIN
PROJECT: URCHIN INTERACTIVE PRODUCT DISPLAY
CLIENT: BOOM ELECTRONICS
BOOM Electronics, a division of Sound United, partnered with AXIS to design and produce two interactive countertop and freestanding displays for their Urchin Ready for Anything Bluetooth Speaker.
One display features an aux input for shopper + smartphone interaction, and another demonstrates the durability, portability, and fun that the Urchin offers through an integrated video system. Cost efficiencies were gained when designing the two interactive displays by using the AXIS mass customization model.
The personality of each display reflects the #BOOMMOVEMENT [Born on Original Motives] which rose out of Southern California’s culture of street artists, surfers, extreme sports fanatics, and underground musicians.
Design Objectives:
Two interactive displays implemented in various store formats
Interactive plug & play customer experience
Showcase the product’s features and benefits
Swimmer Packaging & Display for Sam's Club
VIVE ORGANIC WELLNESS SHOTS
