F.A.Q

 

Frequently Asked Questions

 
 
 
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Pricing is dependent on many variables - each project is unlike the next, and for that reason I offer tailored price quotes. You'll receive a quote before anything begins.

 

An hourly rate is available for select projects - let's discuss!

 
 
 
 
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Price matching only works for items that are identical. Since no two designers or projects are the same, it’s not really fair to demand “So and so only charges $400 for a logo design, why don’t you?”.

There are various reasons why one designer may charge $400 for a logo, and another charges more (i.e. time spent on projects, level of experience and expertise, quality of the product and service, etc). Graphic design is like any other service industry; the pricing is based on a value of “worth”. It is up to the buyer to determine whether or not the price justifies the worth.

 

 
 
 
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Yes! I have a large amount of experience with different print-houses and printing methods. This is a seamless transition from digital to physical. I am happy to help guide you through the plethora of options when it comes to t-shirts, business cards, and more.

 

 
 
 
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Absolutely! I welcome clients from all over the US and recently outside the US. Some of my best clients are located thousands of miles away. At the heart of any good relationship is good communication, this is all we need to create wonderful designs together. The easiest way to do that is through video, phone, and email.

 
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I accept PayPal, check, and direct deposit. *2.9% service fee for PayPal

 
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Creating a logo should typically allow 3-4 weeks for completion. For smaller printed items such as business cards or flyers, you can expect 1-2 weeks for completion.

Depending on the difficulty and requirements of each project, that timeline could fluctuate. If you need a project completed in a shorter time-frame, I offer a rush service. It should be noted that the best designs take time, and are not hurried.

 
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The type of files you receive are directly related to the type of project.

Logos and vector illustrations will warrant vector files (Ai, PDF, EPS) that are scalable and editable by designers and print-houses using standard software.

Print designs will be 300dpi files, setup in CMYK color mode (or pantone), with margins and bleeds intact. If you need a specific file type or dimensions just let me know, I am happy to provide it.

 
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Ultimately this is for you to decide. Below are some benefits of working with me.

  1. You will be working with me and me alone. Design firms have common practice to throw your project around to multiple designers – even the fresh-out-school designers.

  2. My response time to emails or questions is less than 24hrs. In most cases it’s immediately.

  3. The pricing I offer is great when compared to industry firms. Other designers and agencies are steeper with extra fees, add-ons, and the need to cover a much higher cost of operation.

  4. There are designers out there that believe in using pre-made logos, or buying designs and simply pawning them off as their own. This is not how you want your identity portrayed. I create custom tailored logos, that are specific to you.

  5. When you view my portfolio, you know what I am capable of and the quality of work you will receive. This is an advantage over multiple member design companies. Every firm has multiple designers that are great, and multiple that are OK. Do you know which one is working on your project? Most likely not. 

  6. I encourage you to read testimonials from previous customers to get a sense of my work ethic.

 

The Difference Between a Brand, Identity & Logo

Outside of the graphic design community (and even inside!) there are some misconceptions between the words brandidentity, and logo. It's easy to mix the three around since they can convey similar meanings. Below I list out some key differences between them, and why it's important.

 
 

A BRAND IS

  • A concept, not an object.
  • An emotional perception of who you are as a whole.
  • The personality of your organization.
  • How people think and feel about you - their gut feeling.

AN IDENTITY IS

  • Marketing collateral.
  • Anything that visually represents your brand.
  • A website, online advertising, or even audio.
  • Stationary (letterhead, cards etc...).

A LOGO IS

  • The simplest form of who you are.
  • Your foremost identifier.
  • A mark, icon, emblem, badge or monogram.
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    Logo Design Process

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    Creative Brief

    Designing a Logo for your business begins with a creative brief, where our designers will work with you to find out your preference on style, meaning, vision likes and dislikes so that we have a better understanding of what exactly you are looking for.

    Research & Inspiration

    Designers will then conduct a research after you identify which logo you prefer. Then our designers will put all ideas together and will start to create a concept that will best suit your purpose/business. that are symbolic of what you want the design to represent.

    Sketches & Design

    Once the research phase is done our designers work on the meaning of the words used to describe your business and ideal logo so that they can begin sketching illustrations.These sketches will serve as the creative inspiration behind the logo designs that are created for your brand. These are just quick sketches with good old fashioned pen, paper, and inspiration in a cup.

    Presentation                (3 concepts their + their variance)

    We will then use our team to do a design review to give a fresh perspective before sending them onto you. We will then narrow down the designs to three and send them onto you.

     

    Feedback

    You can then choose the best elements from the designs and make the perfect logo! Feedback is vital so please take the time to give as much feedback as possible.

    Corrections to
    Selected Concept

    Once you have reviewed logos and given us feedback, our designers will digitize and present you with the second round of designs.

    Final
    Presentation

    Once the design is complete we will present to you and your team. We will also include the style guide if you have opted for this addon. The style guide will show you how to use your new branding effectively across multi mediums like print and web.

    Logo Files
    Delivery (Vector & raster)

    We provide the logo in all the most useful formats including important file types include EPS, AI, JPEG, PNG, PDF.